Partial Client List
AdWords Marketing Success Since 2004.
I was a freelance AdWords and Yahoo PPC consultant from 2004 through 2007. I achieved some notable successes, but then I moved into the corporate world. First I did some e-commerce, and now I'm Director of Search Marketing for an interactive marketing agency.
Just since October 2007, I've managed a spend of more than $100,000 per month for more than a dozen PPC clients. I now run the search marketing department and am training others to manage the clients.
We've had great successes, including getting a 2100% ROAS for a chain of Myrtle Beach hotels. Many of our clients run lead-generation campaigns.
Here is a partial list of our agency PPC clients:
- Barefoot Reality
- Endless Fun Resorts
- Golf Holiday
- Greenway Medical
- Myrtle Beach Resorts
- The Landings
- U-Save Car Rental
Below are some of my earlier freelance successes:
- AdWords Management: increased search marketing revenue by 66%.
- Increased conversion rate (sales per visitor) of site by 237%.
- Website and checkout recommendations led to a decrease in shopping cart abandonment rates from near 50% to near 30%, adding top line revenue in the low 5 digits.

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Found best metrics for their unusual but ingenious business model
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Analyzed their 3 years of ad text history and found deleted ads were between 231% and 741% more profitable than the best current active ads

"We appreciate your efforts on CLUE Bar's behalf. We can honestly say that we learned more from you about optimization than all our previous designers combined."
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Clarified their website strategy and most wanted responses
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Brainstormed new offers
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Redesigned website around new strategy
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Helped them create and manage viral offer that got them 4,000 inquiries in one day
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JoAnna's Artistic Polish Pottery |
- KickStart: Doubled clickthough rate
- Reduced cost per click by 14%
- Increased order volume, reduced cost per sale to 2% of revenue.

Who is this Brian Carter anyway?
