9533 Bundy Dr, Santee, CA
92071
Skills & Results
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PPC Campaign Management
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Overture, Google
AdWords qualified individual
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With biggest PPC client
thus far, adspend was the major emphasis- their aim was 20% of revenue which I
achieved. I focus on CPO, and integrate avg order size per adgroup into
the ROI evaluation
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Managed campaigns that
spend thousands of dollars per month, reviewed thousands of keywords
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For $2.4m online health
store in 3 months increased its revenue by two-thirds, increased sales rate by
237% by constantly adding and testing new ads and keywords. Emphasis on ROI and CPO
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Split testing ads to
get CTR to at least 3-5%, sometimes 10-20%
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SEO
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3 years experience,
more than 2 million unique visits, one site ranks in top 1% of all sites
online. Refined unique keyword analysis
algorithms. Up to date with trends and
Google updates. Have used software like
Web Position Gold, Web CEO, Internet Business Promoter, and SEO Elite.
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Have followed algorithm
changes- know what’s good and what’s risky
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Have achieved PageRanks
on various sites of 2 – 5
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Best site received
around 500,000 pageviews per month two months in a row in 2005
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Keyword Research and
Analysis
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Familiar with
Wordtracker, Good Keywords, other keyword sources
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MS Office; loads of
Excel analysis, often create custom equations for analysis
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Innovative keyword
evaluation equations
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More Revenue Sources
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Froogle, Yahoo Product
Network, Shopping.com
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Optimized Amazon Seller
data, increased sales by 40%
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Improved product
visibility in Froogle and Amazon
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Viral Marketing
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4,000 inquiries in one
day from a free sample offer- this one is still ongoing, but breakeven point
looks attainable
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Email List
Management, Newsletters, Autoresponders, Forums
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Recently took over the
weekly email promotions for one client and have averaged 300% the revenue per
recipient and 200% the conversion rate they averaged with their previous
campaigns
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Analysis of product
sales performance (revenue per product pageview is my favorite metric here) to
decide on promotional focus
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Combination of forums,
email capture strategies and frequent relationship building/informative emails
to increase sales per customer, repeat biz frequency, lifetime value
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Customer Loyalty and
Retention
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Grew my pulsemed.org
website’s email list to 3,500 subscribers, wrote monthly/bimonthly email for 4
years.
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Web Design
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Javascript, Dreamweaver
MX, 12 years HTML
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More than 20 websites
designed in last 5 years, including my own with more than 4,000 free articles.
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Editing and Online
Layout: blog templates, CSS & RSS
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Graphic Design: Photoshop CS
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Content Research and
Writing
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Writing: Have
written more than 400 articles and two full length books (one alternative
medicine, other on SEO and AdSense)
o
Can write in multiple
voices, formal or informal
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Editing: Partnered
with and managed 40 freelance writers to produce several thousand online articles
within 3 months
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Web Copywriting
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Split testing for
increased conversions
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Geeky Stuff
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FTP, DNS, familiarity
with Linux, PHP, MySQL, Cpanel, Cron jobs
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Checkout process
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Streamlined a client’s
checkout process and recommended a
certain credibility improvement, cart abandonment has dropped from 50% to 30%
with these improvements
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Adventure16.com (July
2006 – current)
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Analyzed business and
products, surveyed E-Commerce platforms for best service
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Launched redesigned
website and online store with initial product assortment within 3 months
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Improved online product
assortment
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Utilitized AdWords data
to research keywords relevant to entire product line, analyzed this data in
combination with their retail “top seller” reports, ascertained product
categories and brands most likely to sell, developed refined list of products
for store to carry
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Created procedures and
forms for employees to follow while uploading products and filling in-store
pick-up orders
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Managed product
creation & data entry staff
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Increased revenue 800%
in 3 months
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MS Office (Word, Excel,
Powerpoint, & Access)
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Public Speaking:
Conference, Radio, Toastmasters CTM and Past President
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Spanish
(conversational)
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Strengths |
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Focused
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Competitive
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Stategic
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Creative
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Skilled Communicator
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Education |
Masters of Science in
Traditional Oriental Medicine
PCOM, San Diego, California;
1998-2002
At this time I planned to become an
acupuncturist. The website I created on
this topic while in school led me into SEO and internet marketing. I taught myself a number of the above
skills to gain ground as a guerilla marketer.
After graduating, I found I was happier as an internet marketer than as
a medical practitioner.
Bachelors of Philosophy
in Interdisciplinary Studies
Miami University, Oxford,
Ohio; 1991-1995
This degree taught me how to research voluminous
amount of material quickly, merge facts and theories from multiple
disciplines into one intelligible whole, and write cogent
conclusions. This has helped me to
absorb new skills and turned out to be good preparation for keyword
research, SEO, PPC, and copywriting.
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Other Interests |
Acoustic guitar, automotive repair, blogging, NBA and NCAA basketball,
hiking, mountaineering, rock climbing, medicine, movies, science fiction
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For more, see my websites, articles and blogs |
http://adwordsconsultant.blogspot.com
http://allbasketball.blogspot.com/
http://americas-acupuncturist.blogspot.com/
http://www.christianacupuncture.com
http://www.medical-terminology-online.com/free/
http://www.ranking-high-on-search-engines.com/